The first Apple 'Shot on iPhone' ad in the 'Experiments' series covered Water, Sound, Light and Slo-mo in September 2018. Experiments II: Full Circle was released in January 28, 2019 and covered photos taken on a multitude of iPhones mounted on a bullet time rig.

Tonight, Apple released Experiment III titled "Cascade." Apple states: "Let your mind wander with our newest experiments. Commissioned by Apple. #ShotoniPhone by Donghoon Jun and James Thornton of Incite in collaboration with WET."

The second video is the "Behind the Scenes" a look at how these water-inspired experiments were created. Commissioned by Apple. #ShotoniPhone by Donghoon Jun and James Thornton of Incite in collaboration with WET.

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