Apple's last trademark filings for the week include two for "Apple Search Ads," with one being for a figurative trademark, and the other for "Close your Rings."

Apple Search Ads

Below is Apple's Hong Kong trademark application 304957219 for the Figurative version of their Trademark "Apple Search Ads."

Apple's non-figurative trademark application filed in Hong Kong under 304957200 shows the image shown below.

Both trademark applications were filed under International Class 35 which covers the following:

"Advertising, marketing, and promotion services; advertising and marketing consultation services, namely, providing assistance in the development of creative and strategic advertising and marketing for others; advertising and marketing consultation services, namely providing assistance in the creation, transmission and management of advertising campaigns for others; advertising and marketing consultation services, namely, providing business and commercial information in the field of marketing and advertising over computer networks and global communication networks; business services, namely providing information concerning creation, management, and optimization of advertising campaigns for others; business services, namely, dissemination of advertising for others via computer networks and global communication networks."

Close your Rings

On May 25th Patently Apple posted a trademark report that covered the updated "Close your Rings" trademark application made in Europe that covered International Classes 09, 10, 14 and 44 without any corporate details associated with the classes.

Today the U.S. Patent Office published Apple's trademark application for "Close your Rings." While it was only published by USPTO today, it was actually filed on May 29th. No explanation for the delay was provided. Apple filed their trademark under International Classes 09 and 44 with details this time around as follows:  

International Class 09: "Computers; computer hardware; telecommunications apparatus and instruments; mobile telephones; smartphones; wireless communication devices for the transmission of voice, data, images, audio, video, and multimedia content; network communication apparatus; handheld digital electronic devices capable of providing access to the Internet and for the sending, receiving, and storing telephone calls, electronic mail, and other digital data; wearable computer hardware; wearable digital electronic devices capable of providing access to the Internet, for sending, receiving and storing of telephone calls, electronic mail, and other digital data; smartwatches; wearable activity trackers; connected bracelets; computer software for tracking, storing, viewing, monitoring, displaying, transmitting and managing user interaction data concerning exercise, physical activity, steps taken, distance walked or run, time standing or sitting, calories consumed, calories burned; computer software for tracking, monitoring and managing information and goals regarding a health and fitness program; computer software for wireless communication devices, wearable wireless communication devices, and mobile digital electronic devices; accelerometers; distance measuring apparatus; distance recording apparatus; pedometers; global positioning systems (GPS devices)."

International Class 44: "Wellness and health-related services; providing health and wellness related information; wellness programs; providing a website with information on health and wellness."

The U.S. Patent Office defines a specimen as being an example of how a company is actually using their trademark in the marketplace with the goods or services in their application. It’s what consumers see when they are considering whether to purchase the goods or services Apple provides in connection with their trademark(s).

For this trademark, Apple supplied the U.S Patent and Trademark Office with a series of "Specimens of Use"  with a few of them found here: 01, 02, 03, 04, 05 and more.

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