While Apple's MacBook Pro line-up uses Intel's Iris-Plus Graphics 640, Samsung was looking to boost the laptop's graphics in order to become a better competitor. Today AMD and Samsung Electronics announced a multi-year strategic partnership in ultra-low power, high performance mobile graphics IP based on AMD Radeon graphics technologies.

As part of the partnership, Samsung will license AMD graphics IP and will focus on advanced graphics technologies and solutions that are critical for enhancing innovation across mobile applications, including smartphones.

Inyup Kang, president of Samsung Electronics’ S.LSI Business: "As we prepare for disruptive changes in technology and discover new opportunities, our partnership with AMD will allow us to bring groundbreaking graphics products and solutions to market for tomorrow’s mobile applications. We look forward to working with AMD to accelerate innovations in mobile graphics technologies that will help take future mobile computing to the next level."

Dr. Lisa Su, AMD president and CEO: "Adoption of our Radeon graphics technologies across the PC, game console, cloud and HPC markets has grown significantly and we are thrilled to now partner with industry leader Samsung to accelerate graphics innovation in the mobile market. This strategic partnership will extend the reach of our high-performance Radeon graphics into the mobile market, significantly expanding the Radeon user base and development ecosystem."

Key terms of the partnership include:

• AMD will license custom graphics IP based on the recently announced, highly-scalable RDNA graphics architecture to Samsung for use in mobile devices, including smartphones, and other products that complement AMD product offerings.

• Samsung will pay AMD technology license fees and royalties.

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