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Apple's Former SVP Retail Angela Ahrendts was Interviewed in Montreal after attending the C2 Business Conference

1 x cover Ahrendts

Earlier today Apple's former SVP Retail Angela Ahrendts was interviewed by Bloomberg TV. Ahrendts was attending and speaking at the C2 business event in Montreal that ran from May 22-24. Other speakers included Bozoma Saint John, former head of global consumer marketing for Apple Music who is now with Endeavor;; Spike Lee and others.


Ahrendts covered a lot of territory in her interview about her stay at Apple and reinventing the Apple Store Experience with an educational zone for "Today at Apple" and that Apple has major new flagship stores in the pipeline that will roll out for the next four years.


Ahrendts dismissed the criticisms that the Apple Stores had lost their luster. Ahrendts seemed  very defensive on the matter: "I don’t read any of it, and none of it is based on fact, it’s everyone trying to find stories. When I left, retention rates were at an all-time high, up over 20 points in the five years," and customer loyalty scores “were at historic highs. Again, I know the facts." Below is the full Bloomberg interview.



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