Today Apple Legal filed two trademarks in Hong Kong, China. The first is for 'Apple Arcade" and the second is only presented in Chinese. Google Translate shows that the Chinese text converts to English as "Zhihui Plan" that Apple legal clarifies as being associated with "philanthropic and charitable monetary services" and more.

'Apple Arcade' Trademark Filing in Hong Kong

In general, trademark classes are important because the trademark registration will only protect Apple's trademark(s) in the classes that have been identified in their application.

Apple filed their trademark for 'Apple Arcade' specifically under International Classes 35, 41 & 42 as presented in full below.

International Class 35:

Apple lists the following specific coverage: "Advertising, marketing, and promotion services; promoting the goods and services of others; retail store and online retail store services; retail store services provided via the Internet and other computer, electronic and communications networks; retail store services featuring computer, electronic and entertainment products, computer software provided via the Internet and other computer, electronic and communications networks; subscription services, namely, providing subscriptions to text, data, image, audio, video, and multimedia content, provided via the Internet and other electronic and communications networks; providing downloadable pre-recorded text, data, image, audio, video, and multimedia content for a fee or pre-paid subscription, via the Internet and other electronic and communications networks."

International Class 41:

Apple lists the following specific coverage: "Development, production, distribution, and presentation of multimedia entertainment content; providing non-downloadable computer games, electronic games, interactive games, and video games."

International Class 42:

Apple lists the following specific coverage: "Design and development of computer hardware, software, peripherals, and computer and video games; computer hardware and software consulting services; computer programming; providing online non-downloadable software."

Apple Files Chinese Specific Trademark Relating to Philanthropic Services

Apple filed their Chinese trademark specifically under International Classes 36 & 41 as presented in full below.

International Class 36

Apple lists the following specific coverage: Non-life insurance claims; providing bill payment services through website; art appraisal; real estate management; brokerage; guarantees; charitable fund raising; raising charity funds for early warning and disaster prevention; philanthropic and charitable monetary services; fiduciary; lending against security.

International Class 41:

Apple lists the following specific coverage: Provide online education information; educational services; arrange training courses in educational institutions; teaching; arranging and conducting personal training, classes, workshops, conferences and seminars in the field of computers, computer software, online services, information technology, website design, and consumer electronics; arranging and conducting of workshops [training]; arranging and conducting of in-person educational forums; rental of magazines; on-line publication of electronic books and journals; distribution of video tapes; providing films, not downloadable, via video-on-demand services; providing online virtual reality games through computer networks; health club services [health and fitness training]; toy rental; games equipment rental; conducting guided tours; zoological garden services; modelling for artists; organization of lotteries; rental of indoor aquaria.

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