Apple began the year in Vegas during the CES event in January with a massive multi-story banner that read: "What happens on your iPhone, stays on your iPhone." Well, as long as you weren't using FaceTime much that is. But with that now fixed, Apple is back hammering home their privacy theme with a new ad.

Apple says: "Your privacy matters. From encrypting your iMessage conversations, or not keeping a history of your routes in Maps, to limiting tracking across sites with Safari. iPhone is designed to protect your information."

With Facebook's troubles over privacy continuing, Apple's non-stop messaging and promoting privacy will get through to more people.

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