Apple has acquired Laserlike, a small Silicon Valley-based machine learning startup, which could help strengthen the company’s artificial intelligence efforts, including its Siri virtual assistant, The Information has learned. Read more of their report here.

The company notes on LinkedIn: "We're inventing a new way to search for and discover all of the things you love. We're engineering an entirely new way to sift through all of the world's information -- just for you."

More specifically, the company notes that "Laserlike is your interest search engine—the best way to discover relevant, timely and engaging content for all your interests. We continuously index web content, videos, news, local happenings, blogs and more to provide your daily “need-to-know” from authoritative sources. Employing state of the art AI algorithms, Laserlike continually learns from your usage to provide an amazing personalized lens of the world’s firehose of information. No two feeds are the same, because no two people are the same. Your feed is created by you, for you—it understands your changing interests and habits as your mind explores the breadth online content. Laserlike is tackling reliability and relevance concerns in the information consumption space, but the innovative search technology our app is based on is capable of so much more."

An Apple spokesperson confirmed the acquisition of the four-year-old startup, which was founded by three former Google engineers, Anand Shukla, Srinivasan Venkatachary and Steven Baker, and had raised more than $24 million from Redpoint Ventures and Sutter Hill Ventures, according to CrunchBase.

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