It's being reported that Apple has appointed Frank Casanova, a 30 year veteran and iPhone executive, to Senior Director, Worldwide Product Marketing, Augmented Reality as presented in his LinkedIn profile header below.

Bloomberg reports that "The decision by Apple to name its first head of product marketing for AR underscores the technology’s importance to the company’s quest for major new products. An Apple spokesman declined to comment."

Michael Gartenberg, former senior director of marketing at Apple: "There’s now a name and face on Apple AR efforts and a person with a track record of working on advanced technology projects at Apple. "Frank is the ideal person to lead Apple’s efforts in AR."

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