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International Luxury Group Kering who owns Gucci and others Announces working with Apple on Apps for Sales Assistants

1 X FINAL Cover Kering working with Apple  Nov 2018 - Patently Apple report


Kering is an international luxury group based in Paris, France. It owns luxury goods brands, including Gucci, Yves Saint Laurent, Balenciaga, Alexander McQueen, Bottega Veneta, Boucheron and Brioni, Pomellato. Kering stated earlier today that it was working with Apple Inc. on creating new applications to be used by its sales assistants to scan inventories and more.


Kering's press release in-part read: "Today, Kering is announcing new milestones on its digital journey. The following initiatives will strengthen Kering’s focus on enhancing the Group’s omni-channel capabilities and further developing its Houses’ digital activities.


Kering is working on a suite of apps in partnership with Apple to be used by Houses staff in-store, the first of which is a store experience app that enables sales associates in-store to access stock levels in real time to provide their customers with a fully personalized service. Via the app, sales associates know instantly if a specific size or color is available in-store or if it can be ordered from other stores; they can also give customized styling recommendations.


The app is now available in two-thirds of the stores of our three biggest Couture & Leather Goods brands and is used by 6,500 sales associates around the world every day.


In addition, Kering is exploring advanced technologies with Apple to further enhance client experience on iOS devices, including improving the payment experience in-store."


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