Our 'At the End of the Day' report today covers three stories. The first covers Apple's Kyoto Store tentatively opening on August 25th. The second covers an interesting find in Apple's trademark application in China for 'Chat with Messages.' The third report covers Intel's revelation that their AI technology was used in the making of the summer movie thriller called "The Meg" that opened this past weekend. It takes Jaws to the next level.  

Apple Store Kyoto Opening in Japan Aug. 25th

The good folks over at Storeteller in Germany have the scoop on the new Apple Store Kyoto opening on August 25th.

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The new Apple Store in Kyoto appears to be a multi-story design. It'll be interesting to see the inside of the store when Apple officially posts their press release about the store in the coming weeks.

Apple Files for 'Chat with Messages' Trademark

Apple filed two trademark applications (88070803 & 88070832) for 'Chat with Messages' as noted in Apple's graphic above last Wednesday. They were made public today on USPTO's TESS.

Apple filed their '803 trademark under International Class 09 covering the following: "software for the transmission of text, data, images, audio, video and other digital content by wireless communication networks and the Internet; computer software for electronic messaging and wireless digital messaging."

Apple filed their '832 trademark under International Class 38 covering the following: "communication services, namely, transmission of text, data, images, video and other digital content by wireless communication networks and the Internet; electronic messaging and wireless digital messaging services."

Apple filed for the same trademark in Hong Kong China today under application 304629420. The trademark was filed under the same International Classes 09 and 38.

The class descriptions in their Chinese filings were more elaborate compared to their U.S. filings. While the description for class 38 added many things more things than in its U.S. filing including every kind of hardware imaginable, the following entry was new and interesting in context to Apple working on a new entertainment video service:

"subscription and pay-per-view broadcasting and transmission services by means of telecommunications networks, computer networks, the Internet, satellite, radio, wireless communications networks, television, and cable."

Intel's AI behind the Prehistoric Shark in Movie 'The Meg'

Last week, Warner Bros. Pictures and Gravity Pictures released "The Meg," a science fiction action thriller film starring a prehistoric, 75-foot-long shark known as the Megalodon. Powered by Intel artificial intelligence (AI) hardware and created by Scanline VFX using the Ziva VFX software, the Megalodon was created by VFX animators in record time and with lifelike accuracy – from the way the shark moves in the water to its muscles and skin – to deliver a jaw-dropping experience to movie audiences around the world.

Why It's Important: AI technology allows movies to create incredibly detailed and lifelike graphics, while saving time throughout creative iterations, which all work together to elevate the art of movie creation and enhance the audience experience.

Intel notes that "Re-creating a prehistoric, 75-foot long shark in the water for the big screen is not an easy task. In addition to bringing the Megalodon to life, Scanline and Ziva also needed to ensure its movements through the ocean, a fluid background, were realistic. They were able to realistically create the Megalodon moving through water by processing a number of physical simulations and then running the simulated shark through all of the movements and poses needed in the shots for the film."

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