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Apple Runs a Trio of new Soccer Ads Shot on iPhone Capturing Passionate Players from Far Away Places

1 The Heart of Australia soccer


In early June Apple sent out a press release to inform Football (Soccer) Fans around the World that they could be kept up to date on the latest World Cup Scores & Stats across all Apple Devices. They also ran a series of ads themed on "How to Shoot" short films on iPhone X with soccer as the theme.


2 iphone x and soccer

Today Apple released a trio of ads covering the passion of soccer in far away places, shot on iPhone in general instead of just iPhone X.


The Heart of Australia: Finding happiness through soccer, Aboriginal Australian girls embrace the sport to create new opportunities for themselves. We get a glimpse inside their cultural heritage and how the community preserves and celebrates its identity. We acknowledge the traditional custodians of the land, the Ntaria people of the Arrernte nation and their elders past and present.  



Yatsushiro City – Kumamoto, Japan: The 'Wa' of Soccer. A soccer match is an embodiment of life's struggles in 90 minutes. A group of monks play to connect with the local community, keep fit, and respect the 'wa' — the peaceful unity and conformity within a social group.  



Berlengas Island Cup 2018: Berlengas Island Cup 2018. Rival teams refuse to play on the other's pitch. They agree to play on neutral territory, the Berlengas islands off the Atlantic coast of Portugal, seven miles from the mainland. The Berlengas Island Cup 2018 hosts Baleal vs. Peniche. It's a historic match to decide who is champion of the sea and soccer pitch.  



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