Apple Feature Story: The App Store Turns Ten
In a lengthy press release today Apple covered their 10th Anniversary of the App Store. "When Apple introduced the App Store on July 10, 2008 with 500 apps, it ignited a cultural, social and economic phenomenon that changed how people work, play, meet, travel and so much more. Over the past decade, the App Store has created a safe place for users of all ages to get the very best apps and a vibrant app economy for developers of all sizes, from all over the world, to thrive. Today, customers in 155 countries are visiting the App Store more often, staying longer and downloading and using more apps than ever before."
While there have been many notable moments since apps first came to iPhone and later iPad, the milestones and testimonials, found in the press release, reflect on some of the most significant over the past 10 years — defining how the App Store democratized software distribution and transformed how we live every day.
Apple divides their press release into eleven main themes:
I. The App Store Opens Doors for Developers, Puts an All New Experience in the Hands of Customers
II. Mobile-First Businesses Thrive
III. Gaming Takes Off, Reaches New Fans
IV. In-App Purchase, Subscriptions Unlock Experiences
V. Streaming Entertainment Takes Off
VI. Creativity, Productivity and Education Soar Beyond Office, Classroom Walls
VII. Health, Fitness and Wellness Apps Surge in Popularity
VIII. Accessibility Apps Empower Communities
IX. Coding Inspires Future Generations (The student on the far right is from Calgary Canada as covered in our May report about his app called Divi)
X. New App Store Features Encourage Discovery
XI. The AR Revolution Awaits
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