Apple is fixing one of the worst parts of the concert experience: waiting in line for a beer while you miss your favorite song. Last week's BottleRock music festival near San Francisco was the first to try a new "order ahead with Apple Pay" feature that Apple hopes to bring to more events. You just open the festival's app, select the closest concession stand, choose your drinks, Apple Pay with your face or fingerprint and pick up the beverages at a dedicated window with no queue. Can that be any sweeter?

What a great idea for concert goers. This is going to be a hit for Apple Pay users to be sure.

Source: TechCrunch

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