Today Apple was Granted Patents for MagSafe 2 & Beyond along with a new Nickel-Based Metallic Glass for Future Devices
UN Human Rights Report Expresses Concern over Samsung threatening Whistle Blowers at their Vietnam Galaxy Plants

Rumor suggests that Apple's 5.8" OLED iPhone X replacement model in 2018 will sell for under US$1,000

18.5 COVER - SUPPLY CHAIN TEMPLATE

 

Apple plans to launch a new 5.85-inch OLED iPhone this year as an upgrade to the existing iPhone X, but the vendor has managed to reduce the new device's initial manufacturing bill of materials (MBOM) to a level much lower than that of its present flagship model.

 

The information from Apple's upstream supply chain has indicating that the new device's MBOM will be more than 10% lower than that for iPhone X. He added that the MBOM of the iPhone X was more than US$400 in 2017.

 

Apple has recently determined the direction for its next-generation iPhone lineup. It will consist of two OLED-based iPhone models at 5.85" and 6.45" and a single LCD model at 6.1". Thanks to the cost reduction, Apple may position the new 5.85-inch device as the cheapest model of all three next-generation iPhone models.

 

Digitimes Research senior analyst Luke Lin has learned that another project to develop a 5.85-inch LCD iPhone has been suspended. Apple previously planned to release the LCD version instead of the OLED model in the 5.8-inch segment due to MBOM concerns. Apple's decision hinged on the cost of the OLED panels.

 

For the new lineup, Lin believes the 5.85-inch OLED iPhone may be the cheapest of the three new devices, as some of the smartphone's recent engineering samples have adopted components with lower-level specifications or lower capacities than those of the 6.1-inch LCD iPhone with LPDDR memory being one of the major differences.

 

While the iPhone X was the best selling smartphone over the holiday quarter, the US$1,000 iPhone X price tag is slowing sales in the current quarter accoring to some.

 

Apple will always have a core community that won't not blink at paying more for the latest iPhone model. Apple makes a premium smartphone for a premium audience. Yet there's no denying that the high price tag of the iPhone X pushed many Apple fans into upgrading to lower end models such as the iPhone 6 and 7.

 

Today's rumor still opens the door for a higher priced 6.45" OLED iPhone for Q4 while allowing more iPhone upgraders to reach for the 5.85" OLED iPhone model that will sell for under $1,000 price point.

 


10.75 Supply Chain News & Rumors

About Making Comments on our Site: Patently Apple reserves the right to post, dismiss or edit any comments. Those using abusive language or negative behavior will result in being blacklisted on Disqus.

 

 

Comments

The comments to this entry are closed.