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Apple and Google Crash in the 2018 Reputation Quotient from The Harris Poll

1 COVER The Harris Poll


Last year we reported that Apple had landed in the fifth position on the 2017 Harris Poll. Our byline at the time was "The Latest Harris Reputation Ratings Poll Reveals Samsung has Plummeted from #3 in 2015 to #49 in 2016." In this year's Harris Poll, Samsung rose from #49 to #35 while Apple slid from #5 to #29. What a difference a year makes.


2 The Harris Poll  Apple drops to #29

Guide to RQ Scores: 80 & above: Excellent | 75-79: Very Good | 70-74: Good | 65-69: Fair | 55-64: Poor | 50-54: Very Poor | Below 50: Critical. *New to Most Visible List in 2018 (not in 100 Most Visible 2017); All third-party trademarks are the property of their respective owners. Use of such trademarks does not constitute or imply any sponsorship or endorsement.


Adding to this story is Reuters. "John Gerzema, CEO of the Harris Poll, told Reuters in an interview that the likely reason Apple and Google fell was that they have not introduced as many attention-grabbing products as they did in past years, such as when Google rolled out free offerings like its Google Docs word processor or Google Maps and Apple's then-CEO Steve Jobs introduced the iPod, iPhone and iPad.


'Google and Apple, at this moment, are sort of in valleys,' Gerzema said.'We're not quite to self-driving cars yet. We're not yet seeing all the things in artificial intelligence they're going to do.'


Meanwhile, held on to the No. 1 spot, which it has held for five years with the exception of 2015, when it slipped to No. 2."


You know something went wrong when "Chick-fil-A" beat Apple coming in fourth. Ouch.


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