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New Apple Page Focuses on Augmented Reality Apps & More

1 X cover Apple AR


On Apple's new Augmented Reality promotions page they note: "Imagine if the line between the virtual and the real simply didn't exist. Your classroom could become the cosmos. The past could be as vivid as the present. And the familiar could look like nothing you've ever seen. With iPhone and iPad, those experiences are not only possible, they're here. Augmented reality is a new way to use technology that transforms how you work, learn, play, and connect with almost everything around you. And this is just the beginning. Welcome to a new world.


Augmented reality is incredibly useful for solving everyday problems. Put furniture into your space to see how it looks and fits in your home. Or navigate complicated spaces without ever looking at a map. Now, you can do things you couldn't imagine before using augmented reality, and discover new ways of doing the things you need to get done today. Your to-do list has never been so interesting."


2 Apple AR ios 11

Apple's iOS 11 introduced ARKit, bringing immersive and fluid AR experiences to millions of devices. ARKit makes it easy for developers to create vivid AR adventures that put virtual objects smoothly into your environment. And by combining information from your device's motion sensors with data from its cameras, ARKit can help your iPhone or iPad analyze your surroundings more accurately than ever.


3A ios 11 graphics for AR

Apple's latest A11 Bionic isn't just the most powerful and smartest chip ever in a smartphone — it's also made for AR. New CPU efficiency cores provide enormous processing power to support AR experiences. And with a new image signal processor that enables better real-time lighting estimation, virtual images can appear even more realistic.


4 Apple iOS 11 Motion Tracking for AR

Effective motion tracking is the key to maintaining the magic of AR. When interacting with a virtual object as if it's in the real world, your iOS device has to accurately characterize the position of the object in relation to the phone. That's why iOS has been designed to precisely account for the distance between the motion sensors and cameras in every iPhone and iPad — as well as your device's place in the world around you.


5 American Airlines using AR



ARKit apps with the iPhone starting with iPhone SE through to iPhone X, all iPad Pro models and stardard 5th Generation iPad. Some AR apps may require the use of the new iPhone X TrueDepth camera. You could view and explore some of the new AR apps here. Apple's new AR page could be found here.


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