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Apple Breaks U.S. Record in Q4 for iPhone Sales and Market Share with iPhone X doubling iPhone 8 Sales

1 X cover iPhone X


Naysayers who reported that iPhone X demand was weak have been proven wrong again. On January 10 Kantar and Morgan Stanley noted that iPhone Sales in China were staggering. On January 23 Canalys reported that the iPhone X was the #1 smartphone model in the world for Q4 2017. Today, Counterpoint reports that in the U.S. market, Apple`s iPhone sales broke a record with the iPhone X doubling sales of Apple's iPhone 8 and 8-Plus models.


Counterpoint`s latest report states that Apple sell-through in the U.S. during Q4 set a record with 22.39 million smartphones. "Apple was able to grow their sell-through market share from 37% to 44%. This is the highest ever market share for Apple in its home market.


Research Director Jeff Fieldhack stated, "Apple shipped a record 22 million iPhones for the first time ever in a quarter in USA and is note-able and impressive feat because the Q4 promotional season was not nearly as aggressive as previous years. In addition, upgrade rates are slightly lower year-over-year as smartphone subscribers are holding onto phones longer. Apple was able to grow their sell through 20% in a market that only grew 2% compared to last year. This means Apple has been successful to take share away from Samsung in the premium."



Research Director, Neil Shah, added that while There has been a lot of chatter that the iPhone X has disappointed on a global level it hasn't been the case in the US market and outlook looks positive for Apple in its home market for 2018.


During Q4 2017, all of the three new iPhones were strong sellers—the three were the top three selling phones in the US market. However, since its launch on November 3rd, the iPhone X outsold the iPhone 8 and iPhone 8 Plus by a 2:1 margin. What this means is the super-premium segment (above $800) has grown from almost 0% in previous years to 25% share of the total smartphones sold in USA during Q4 2017, which speaks volumes for the potential of USA market and the US consumers' buying power."


Over 10.5m iPhones sold in the US during 4Q17 had an ASP above $850 helping Apple register close to US$9 billion from these iPhone sales alone during the quarter.


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