Apple iPhone X TrueDepth Camera Supplier AMS has Stock Soar 18% on Strong Q4 Forecast
With Apple locked out of the Top PC Vendor's List in Europe, Microsoft Prepares to launch new 'Always On' Notebooks

Apple's COO Jeff Williams Recounts how Business with TSMC began with a Dinner at the Founder's Home

1 cover jeff williams


Yesterday Patently Apple posted a report titled "Apple's COO Jeff Williams thinks that iDevices coupled with AI could really Change the World." Today we learn a little about Apple and their partnership with TSMC a little more intimately from commentary made by Apple's Jeff Williams.


Although Apple has only been a business partner of TSMC's (Taiwan Semiconductor Manufacturing Company) for less than 10 years, Apple has become the largest customer of the world's largest foundry house in terms of revenue contribution. Their partnership started out with a humble home dinner hosted by TSMC chairman Morris Chang for Apple COO Jeff Williams in 2010, when both sides discussed the possibility of cooperating to integrate advanced technologies of both companies to fulfill their respective ambitions, Williams has disclosed.


Williams made the disclosure when speaking at a tech forum hosted by TSMC on October 23 to mark foundry house's 30th anniversary. He remembered that despite the substantial risks for Apple to bet heavily on TSMC without any contingency plans, both companies decided then to jointly stake on it, and the huge bet has proved a tremendous success.


Under the first deal, Apple contracted TSMC to fabricate all the application processor chips for its iPhone 4 devices in 2010, and the latter invested USS$9 billion and funneled a workforce of 6,000 people into the production of mobile chips at its base in the Southern Taiwan Science Park, successfully starting volume production of "almost perfect" chips within 11 months, according to Williams.


Though declining to disclose Apple's development plans for the next 10 years at the forum, Williams shared his industrial observations in the past decade. He said that after entering the era of smartphones, the semiconductor sector experienced a trade-off between computing performance and power consumption, but thanks to technology advancements from TSMC, ARM and others, he believes the trade-off is no longer necessary.


Williams said that in the next 10 years, the biggest problem lies not in computing performance, but in the lack of sufficient visions to apply new advanced technologies such as AI (artificial intelligence) as well as how to safeguard privacy.


He said Apple has many expectations for AI applications, but what the company needs is neither to make chips with faster computing performance or to make cars able to fly, but to utilize advanced technologies to change the world, such as making use of semiconductors to achieve medical technology innovations."


On October 2nd Patently Apple posted a report about TSMC's founder Morris Chang retiring in 2018 followed by a report on October 7th covering an interview with Chang about their fight for Apple's 7nm business against Samsung and more.


10.1 Bar - News

About Making Comments on our Site: Patently Apple reserves the right to post, dismiss or edit any comments. Those using abusive language or negative behavior will result in being blacklisted on Disqus.





The comments to this entry are closed.