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An Investor Note from Barclays Shows just how out-of-touch they are with Apple's Fan Base



A new report published today notes that Barclays has stated in an investor note, that just 11 percent of its survey respondents would spend more than $1,000 on an iPhone and that most folks only want to spend $582, or $48.50 per month on a 12-month device installment plan.


On one hand CNBC reports that this could spell bad news for Apple because reports have suggested its new iPhone 8 will cost $1,200 or even as much as $1,400. On the other hand they wisely note that "Apple's most high-end iPhone 7 Plus, already on the market, costs more than $1,000 after taxes."


CNBC further notes that Apple is expected to offer two other smartphone models that would help it attract consumers who might not want to spend $1,000 or more on the most expensive iPhone."


The Barclays analysts must be thinking about the Android market in general and the trend in China and India more specifically where Samsung's higher-end Android smartphones aren't selling as well due to local OEM's like OPPO, Vivo, Xiaomi and Huawei flooding these markets with smartphones in the $200-600 range. Apple has never aimed for the smartphone's "mass market" but rather focused on the middle class that are will to pay more for iPhones, Apple apps and services.


This is also the anniversary iPhone and those who loved the late Steve Jobs won't be penny pinching knowing that Apple is adding value to this model via a larger OLED display, a new augmented reality feature and capability, facial recognition and a much more.


In the end, Barclays note to clients about the price of the new iPhone 8 being a danger only shows just how out of touch they really with about Apple and its die-hard fan base.


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