Last night Apple's original series 'Planet of the Apps' debuted on Apple Music. The 10-episode show — designed to highlight Apple's multibillion-dollar App Store business — features aspiring app developers vying for a chance to win venture-capital funding from Lightspeed Venture Partners. A new episode will be available exclusively on Apple Music each week on Tuesday evenings.  

"Planet of the Apps" is produced by two TV veterans, Propagate's Ben Silverman and Howard Owens. Will.i.am, Jessica Alba, Gwyneth Paltrow and tech investor Gary Vaynerchuk serve as executive producers and mentors on the show, which is hosted by Zane Lowe, a New Zealand-born DJ who is creative director of the Beats 1 radio station on Apple Music.

To gain a larger audience for the new show, Apple could launch an Apple TV service like Amazon's Prime later this year.

Watch the first episode free without an Apple Music subscription here.

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