The UK's Guardian Pulls out of Apple News and Facebook's Instant Articles over Lack of Profits
A U.K. report has revealed that the 'Guardian' has pulled out of Apple News and Facebook Instant Articles. The UK newspaper was one of Apple's launch partners and had included every single story on their platform. The move is a clear sign of displeasure in how these platform-publishing initiatives have treated the business needs of the Guardian. Many publisher have complained that the revenue they generate from Facebook and Apple pale in comparison the monetization from their own websites.
A Guardian News and Media spokesperson confirmed the removal, and issued the following statement to Digiday:
"We have run extensive trials on Facebook Instant Articles and Apple News to assess how they fit with our editorial and commercial objectives. Having evaluated these trials, we have decided to stop publishing in those formats on both platforms. Our primary objective is to bring audiences to the trusted environment of the Guardian to support building deeper relationships with our readers, and growing membership and contributions to fund our world-class journalism."
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