In late December Patently Apple posted a report titled "Beyond the Courts, Nokia's Revenge against Apple begins in 2017 with all-new Smartphones to Hit Apple on Price." The first Nokia smartphone was initially scheduled to launch at the Mobile World Congress show in Barcelona in late February. Instead, they decided to launch their new 'Nokia 6' right on the eve of the tenth anniversary of the iPhone. I'm sure that Nokia had a hand in the scheduling of that introduction to get under Apple's skin after hitting them with a mountain of patent infringement lawsuits last month.
It was humorous to see that the HMD press release even tried to mimic the Jony Ive styled focus on detailing the design of their new smartphone. "With the arrival of Nokia 6, consumers will see superior craftsmanship and design quality in action. It takes 55 minutes to machine a single Nokia 6 from a solid block of 6000 series aluminum. It then receives two separate anodizing processes, taking over ten hours to complete, with each phone being polished no less than five times. The end result is an aluminum unibody with the highest level of visual and structural quality.
Delivering quality to the core, the Nokia 6 display has a bright hybrid in-cell 5.5" screen with full HD resolution and incredible colour reproduction wrapped in 2.5D Gorilla Glass. The display stack is laminated together with a polarizer layer enabling excellent sunlight readability and slim form. The build is completed with the latest generation Qualcomm Snapdragon™ 430 processor with X6 LTE modem designed for excellent battery life and superior graphics performance.
The Nokia 6 has 4GB RAM and 64GB storage with which to run the latest version of Android Nougat and is packed with entertainment to bring to life the latest that Android has to offer. The dual amplifiers deliver a 6dB louder sound than a regular amp, giving higher voice, deeper bass and unmatched clarity. Dolby Atmos creates powerful, moving audio that seems to flow all around users. The Nokia 6 packs a 16MP phase detection auto focus rear camera for sharp detailed pictures, and an 8MP front camera. The f/2.0 aperture lenses and exclusive camera UI with automatic scene detection make it easy to take great shots every time."
You could read more of their press release here.
Is the new 'Nokia 6' smartphone an attack on Apple? Not at present. It's a phone that will be directly duking it out with Chinese OEM's like Vivo, Oppo, Huawei, Lenovo, Xiaomi and others.
Though let's not kid ourselves here. I'm sure that Nokia wants to eventually take on Apple's hardware and software at some point in time to make them eat their words; the same words that were recently used in one of Apple's latest court filings as follows: As Nokia's CEO had announced to employees the previous year, Nokia was standing on "a burning platform." Unable to compete with innovative companies such as Apple—which had developed a revolutionary hardware and software platform—Nokia quickly transformed itself. It changed from a company focused on supplying cell phones and other consumer products to a company bent on exploiting the patents that remain from its years as a successful cell phone supplier." Do you get the feeling that there's a personal war in the air between these two? Yes, of course.
While today's report is just a follow up to our December posting so as to stay on top of HMD's new Nokia smartphones, there's a little more to it. As the old saying goes – "keep your friends close and your enemies closer." So Patently Apple will be keeping an eye on HMD and Nokia developments over time, reporting on court battles and new smartphones, as this kind of enemy is looking for revenge against Apple, make no mistake about it.