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Why is Apple Reviving their Old 'AirTunes' Trademark?

1af 88 cover AirTunes UK TM Filing


An oddity popped up in the EU's Trademark Office database late last week. Apple filed for the figurative trademark 'AirTunes' under application 016d199507. Apple's AirTunes became AirPlay in 2010. Apple officially cancelled the AirTunes trademark on November 11, 2016, according to a U.S. Patent and Trademark document that we present below in abbreviated form. Searching USPTO's database for AirTunes produced a result that we've tagged onto the graphic below. All references to it are now "Dead," which means the trademark is owned by no one any longer, has been abandoned and/or cancelled. Could that be any clearer?


Yet in black and white, the UK filing shows that Apple is reviving the trademark. It's weird because AirTunes was originally designed to work with Airport which Apple has now reportedly killed off. So whatever purpose Apple has in mind for reviving the 'AirTunes' trademark has to be for something completely new or it's a complete error on the part of Apple's UK lawyers thinking it was time for a renewal of the trademark.


USPTO Document Shows 'AirTunes' TM Cancelled



Apple's European Trademark Filing for 'AirTunes'


3 X99 AirTunes EU TM filing 12-23-2016

Apple filed 'AirTunes' under International Class 009 with the specifics as follows:


"Computers, computer hardware and computer software, parts and fittings for all the aforesaid goods; computer hardware and computer software for database management; interactive computer software, apparatus for searching electronic information from a global computer network or the Internet; magnetic and optical data carriers; data storage programs; computer animation software; audio-visual computer hardware and software; computer hardware and software for use in video editing; digital video recorders; multimedia computer software; computer hardware and computer software for a wireless technology to provide communication between multiple computers and between computers and local and global computer networks; computer hardware and computer software for a wireless technology to provide communication between computers, tablets, phones, mobile devices, wired and wireless communication devices, and optical and electronic communications networks."


In 2004 when Apple filed for the AirTunes trademark originally, it obviously didn't include verbiage including "tablets, phone, mobile devices" which are presented in Apple's current EU's filing as noted above. So this doesn't appear to be an automated renewal of the old application.


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