A new report this morning notes that it isn't uncommon to see Apple hire from the media to staff its PR roster, and now the iPhone-maker has done so in Asia, too. Wei Gu, a long-time China reporter most recently with the Wall Street Journal, has joined Apple to take up a PR Director role based out of its office in Shanghai, China.
The TechCrunch report further noted that "Beijing-based Carolyn Wu leads Apple's media relations in China, and Wei will add significant experience to the team having spent more than 18 years in media, across both print and broadcast. That includes more than a decade as a columnist at Reuters in New York and Hong Kong, and close to four years at the Journal, where she wrote about business and markets as its Hong Kong-based China Wealth and Luxury Editor."
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