To Save Brand Image, Samsung Sends Fireproof Boxes & Safety Gloves to Customers to Handle Note 7 Returns
Samsung permanently discontinued their Galaxy Note7 yesterday and within 24 hours customers are beginning to magically receive thermally-insulated "return kits" to users who contacted the company about shipping back the faulty smartphone. CNN Money reports that "The kit comes with a static shielding bag for the phone, which is then placed into a small box. That package then goes into a slightly bigger box, and ultimately a shipping box, before it's returned. The outermost box is lined with ceramic fiber paper designed to handle and contain extreme heat. The package also comes with safety gloves and assembly instructions." Is it a marketing gimmick or genuine concern? You be the judge.
For more on this see the CNN report here.