On Friday Patently Apple posted a report titled "Samsung's Note 7 Debacle is beginning to Spiral out of Control in China." Part of our report was from the Wall Street Journal (WSJ) who mentioned a survey conducted by iiMedia in China. Out of 12,000, more than half stated that they would not be buying a Samsung smartphone due to their battery issue. What the WSJ report conveniently failed to mention was that a whopping 37% of respondents stated that they would buy an iPhone to replace their Samsung smartphone. That's a staggering number when you think about it. Instead of buying another branded Android phone, their next choice of smartphone was leaping to an iPhone with an all-new OS.
Last week's South China Morning Post' is the source for reporting this news. The report further noted that "The survey also revealed that even before the Samsung Note 7 explosions, the reception of Samsung smartphone had been 'underwhelming.'
Tang Qi, a dealer at a smartphone shop in Huaqiangbei told the South China Morning Post that 'The Note 7 recall has convinced many of my clients to purchase the iPhone 7. Others preferred Huawei's P9 when choosing a domestic high-end model.'"
The iiMedia survey was conducted before the Chinese CCTV took to the waves to bash Samsung. CCTV holds a lot of persuasion in China and I'm sure that their fiery commentary about Samsung will further erode confidence in Samsung smartphones sales during the busiest smartphone buying season of the year this quarter.