It has been reported by Music Business Worldwide that Scott Seviour, former head of marketing at L.A.. Reid's Epic Records has joined Apple Music in L.A. in a position that focuses on creating original content. Seviour will join an Apple Music team which includes two former Universal/Interscope high-fliers – Jimmy Iovine and his A&R protege, Larry Jackson.

The report noted that "between 2012 and 2014, Seviour was Head Of Marketing at Epic Records, where he worked closely with Reid to relaunch the label. At Epic, he worked on campaigns for the likes of Michael Jackson, Sara Bareilles, Avril Lavigne, Fiona Apple, Jennifer Lopez, Paloma Faith, The Fray, The Script and Meghan Trainor.

Seviour worked at Sony Music for over 13 years, joining in 2001 as VP of Marketing and Artist Development at Clive Davis' J Records.

He became SVP of Artist Development at RCA Music Group, where he oversaw artist development, marketing and product management – in addition to developing new talent on the Arista Records, J Records and RCA Records rosters.

Over 10 years at RCA Music Group, he worked on campaigns for the likes of Rod Stewart, Christina Aguilera, Fantasia, Aretha Franklin, Whitney Houston, Jennifer Hudson, Annie Lennox, Leona Lewis, Barry Manilow, Sarah McLachlan, Ruben Studdard, Carrie Underwood and Luther Vandross." For more on this, see the full report here.

Billboard interestingly added that Seviour's background in television also could provide another clue as to the direction that Apple Music is headed.

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