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ABC Interview Videos with Apple's CEO on Augmented Reality, AirPods & More

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In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality (VR), and suggested the emerging technology may be more commercially viable because it allows users to be more "present."




Cook told Roberts that AR "gives the capability for both of us to sit and be very present, talking to each other, but also have other things -- visually -- for both of us to see. Maybe it's something we're talking about, maybe it's someone else here who's not here present but who can be made to appear to be present. There's a lot of really cool things there," Cook said.


Hmm, it's hard to interpret what Cook just said. Is he describing two people online in a FaceTime conference talking and being able to see relevant information pop-up that they both could see and share? Is he talking about two people with headsets or glasses on (like HoloLens)? Apple patents support both of those ideas, so it's hard to interpret Cook's example of augmented reality.


In respect to VR, Cook stated that "There's some really cool areas there for education and gaming that we have a lot of interest in."


What are some of the things that Apple is thinking about in respect to Augmented Reality? Well, Apple has many inventions regarding Augmented Reality that you could check out in our archives here that could give you an overview of some of their initial ideas.


Tim Cook on AirPods



ABC also spoke to Apple about technology in the classroom. If you're interested in that topic then check out the interview here. Cook talks about the ConnectED program that we covered in a report in August titled "Summer Class Students in East Oakland get their Hands on an iPad for the very first time."


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