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Samsung & Huawei Lower their Smartphone Sales Forecasts for 2016

10.5  PA  XTRA NEWS
1AF 55 COVER SAMSUNG SALES FORECAST DOWN

 

While Apple's iPhone sales were down for the first time in nine years, it's clearly an industry trend that no one is escaping. It's being reported today in a supply chain report that "Some leading Android smartphone vendors including Samsung Electronics and Huawei have lowered their shipment targets for the third quarter as well as for the entire year of 2016 due to slacking demand for high-end smartphones globally.

 

Samsung and Huawei both reportedly have informed downstream suppliers to reduce their inventories of parts and components prepared for the third quarter as the two vendors have lowered their shipment targets for the quarter by 10-20%, respectively, said the sources.

 

Samsung originally targeted to ship 28-30 million units of its Galaxy S7 for the third quarter, while Huawei aimed to ship 14-15 million Huawei P9 devices during the same period.

 

Moreover, Huawei reportedly has also lowered its smartphone shipment target for 2016 to 120 million units from 140 million set previously, according to DigiTimes.

 

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