The Apple store is down, preparing for today's new products. Apple's webpage makes the announcement in English, and if you stay on the page it repeats in every other Apple Store language around the world. Apple's event begins at 10 a.m. Pacific Time. If you haven't downloaded the special Apple Event app yet, you should get it done before the big show begins today. Maybe Apple has said it this way before and I didn't pay attention, or it's new. Apple mentioning "our virtual doors" in its notice today is an interesting choice of words considering they're VR team was revealed recently. For now, it's just an observation, but they didn't mention it that way that in 2014 or in 2013.