A new report out today notes that "Fitbit has been the wearable technology leader since before anyone knew what wearable technology was. It's looking to stay that way, even as Apple is hot on its tail. That's why Fitbit has unveiled the all-new Blaze, a fitness tracker with some Apple Watch-like features baked in."

Yesterday we posted a report titled "President Obama has Chosen a Fitbit Smartwatch over the Apple Watch for Security Reasons." Today we're seeing Fitbit introduce their all new smartwatch-like device where we can clearly see that the company has decided to not follow the Android design but rather that of the Apple Watch design.

The new Blaze allows users to answer or decline calls, calendar syncs and supports playing music. And the new Fitbit Blaze has one feature that any smartwatch owner would drool over: It reportedly gets five days of battery life. You could find more information on the all-new Fitbit blaze here.

Fitbit Chief Business Officer Woody Scal said at the company's keynote at CES today that the blaze is "our most advanced, smartest, most motivating, most stylish product yet. It is a smart fitness watch built to help you make the most of your workouts, get the notifications you need, with the style and versatility you're looking for."

GeekWire adds to this story by noting that "Scal took a slight dig at Apple during his remarks today, noting that 'what you really need when you maximize workouts is a tool, not a toy.'" Whether Scal was actually referring to cheapo fitness band toys from the likes of Xiaomi or actually referring to Apple is somewhat in question.

Yet in the end, no matter how you slice it, Wall Street didn't appear to think much of Fitbit's new blaze as they sold off the stock which is currently down a whopping 15% as of 3:30 p.m. EST.

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