Re/code reports this afternoon that Australian born internet entrepreneur "Ben Keighran, who joined Apple four years ago when it bought a startup he co-founded, says he is leaving soon and eventually intends to start something new.

Keighran added the he wants to do more than create a killer product and in fact wants to own his own iconic company. Keighran said he spent the last three years overseeing the look and feel of the software on the new Apple TV. Some may applaud that while others not. for more on this, read the full Re/code report.

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