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Apple's App Store Set a Record High for the Holiday Season

10. 0 PA NEWS -

1af 66 app store record breaking holiday season

Today Apple today announced in a press release that customers around the world made this holiday season the biggest ever for the App Store, setting new records during the weeks of Christmas and New Year's. Philip Schiller, Apple's senior vice president of Worldwide Marketing stated that "The App Store had a holiday season for the record books. We are excited that our customers downloaded and enjoyed so many incredible apps for iPhone, iPad, Mac, Apple Watch and Apple TV, spending over $20 billion on the App Store last year alone."

 

In the two weeks ending January 3, customers spent over $1.1 billion on apps and in-app purchases, setting back-to-back weekly records for traffic and purchases.

 

January 1, 2016 marked the biggest day in App Store history with customers spending over $144 million. It broke the previous single-day record set just a week earlier on Christmas Day.

 

Worldwide, the App Store has brought in nearly $40 billion for developers since 2008, with over one-third generated in the last year alone.

 

Gaming, Social Networking and Entertainment were among the year's most popular App Store categories across Apple products, with customers challenging themselves to Minecraft: Pocket Edition, Trivia Crack and Heads Up!, and staying in touch with friends and family using Facebook Messenger, WeChat and Snapchat.

 

2AF CLASH OF CLANS

Games and subscription apps dominated this year's top grossing titles including Clash of Clans (as noted in the graphic above), Monster Strike, Game of War - Fire Age and Fantasy Westward Journey, as well as Netflix, Hulu and Match.

 

The launch of the all-new Apple TV and Apple Watch® have paved the way for entirely new app experiences, changing how people consume content through their television and providing useful information at a glance on Apple's most personal device yet. Since its launch in October, the new Apple TV's most popular apps include Rayman Adventures, Beat Sports and HBO NOW. Chart-topping apps for Apple Watch owners include fitness apps Nike+ Running and Lifesum, and iTranslate and Citymapper in the Travel category.

 

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