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Apple Reportedly Eying Purchase of Time Warner to Boost Apple TV

10.6. NEWS - RUMOR



The Post is reporting that Time Warner Inc. isn't even on the block yet, but Apple is staying extra close to any possible movement on this front. Apple is among a handful of companies, all possible suitors of the entertainment company, which has recently come under pressure from activists to sell itself or spin off assets, sources familiar with the situation said Tuesday.


Apple is eyeing Time Warner's assets to ease the launch of a stand-alone streaming TV service, a senior tech insider suggested on Tuesday.


Cupertino, Calif.-based Apple has struggled to create a skinny bundle of programming from existing content partners. A deal with Time Warner would give Apple most of what it needs: CNN news, Turner Sports and such hugely popular shows as "Game of Thrones" and "Sesame Street" from HBO — not to mention Warner Bros. movies and TV shows.


Eddy Cue, one of Apple Chief Executive Tim Cook's top lieutenants, in charge of content deals, has been keeping tabs on proceedings at Time Warner, a source close to Apple said.


Apple TV certainly needs to add something major to its set-top-box if it's ever to reflect Steve Job's reported view that he finally 'cracked it' when it came to the future of TV. Nothing of that nature has yet to surface. For more on this, read the full Post report here.


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