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Samsung's Stagnating Smartphone Business Leads to Management Shake-Up for Second Leap in Mobile Business

10. 15  PA  XTRA NEWS

Samsung's mobile division CEO JK Shin has been the head of mobile division of the company since 2011 and was responsible for making the tech giant the world's largest smartphone seller. He was dubbed "Mr. Galaxy" by the South Korean press. While Shin has kept his top post during Samsung's management shakeup, the company announced that a new and younger executive has been appointed to take over the day-to-day running of the company's stagnating smartphone business. Apple's iPhone 6 and 6s Plus phablets have taken the wind out of Samsung's sails which necessitated the change in management in the hopes of sparking new confidence battling Apple and other competitors.


The Samsung Group said in a statement that "We have changed the leader of a key business in the end-product sector to refresh the organization's atmosphere for a leap."


Samsung promoted executive vice president Koh Dong-jin, who was previously in charge of mobile R&D, to president of the mobile business. Samsung's statement further noted that "Koh is expected to lead the second leap of the mobile business as he has vision and expertise on the development of solutions and services such as mobile security software KNOX and mobile payment service Samsung Pay," said Samsung Group in a statement.


Samsung didn't elaborate as to what the "second leap" in their mobile business would actually translate to and the Korean press was clueless as well by stating that they didn't think that the Galaxy s7 would bring anything major to the table. Earlier this week Patently Mobile posted a report about some of the new smartphone form factors that Samsung is contemplating for the future.   


Shin will remain CEO of the division for now as Koh takes over the day to day business and vision for future mobile devices.


10. 16 PA - Bar - Xtra News

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