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Kantar Stats show Apple's iPhone 6s Sales Could be down 25% from Last Year

10. 7A YAPYAP

 

Kantar notes in their latest report that "Now that we have a full month of sales figures for the newest additions to the family, the time is right to examine how 2015 performance compared to the previous two launches. With launch windows that were very similar over the past three releases, the comparison when we look at the three months ending in October is a fair one. From a share perspective of 33.3% overall, Apple's performance is well below its 40.8% share in 2013 and 41.5% share in 2014. Yet overall volumes are pretty much identical to what was sold in 2013, while down 25% from 2014's sales. To put Apple's performance into perspective, the overall market is about 6% down over 2014 and 22% up over 2013." For more stats, see Kantar's full report here.

 

 

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