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Visa Europe Launches a new Two Month Marketing Campaign Promoting Apple Pay

10. 0 PA NEWS -

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Today Visa officially launched a new marketing campaign that says Visa's 'Ready. It's a campaign that communicates the role that Visa plays in the whole Apple Pay experience and is to run across broadcast and social media during the coming two months.


The core of the ad Features a central theme of 'anticipation.' The campaign uses imagery that captures the pause before a primary action – the weightlifter before pressing the lift, the pianist before striking a chord, the chameleon before making a strike – the scenes then snap into the dramatic conclusions as an analogy to how fast, easy and reliable using a Visa card in Apple Pay is in everyday situations such as paying to use the Tube or in a café.


Visa's "Ready" campaign communicates the role that Visa plays in the Apple Pay experience, demonstrating the speed, scale and certainty of our payment systems. With more retailers accepting contactless payments every day, we wanted to show how cardholders are able to use their Visa debit or credit card on any device and in any situation. "We're thrilled to be able to communicate the role that Visa plays at the heart of the payment eco-system at a time when mobile payments are becoming a reality for the broad population".


The campaign runs nationally and features Jiri Orsag, the Czech Republic's national weightlifting champion as well as Lloyd Ryan, big band drumming legend who has taught some of England's most famous percussionists, including Phil Collins. The greater London area will see a version of the new campaign that features a commuter using his Visa card in Apple Pay on his Transport for London (TfL) commute while the rest of the country will see a version featuring someone paying in a cafe.


MasterCard's Apple Pay Promo: Ride London's Transport System Free for Four Mondays


On Friday, MasterCard announced that cardholders using Apple Pay could travel for free around London over the next four consecutive Mondays – starting Monday 23rd November. Customers using MasterCard with Apple Pay need to touch in and out on London’s transport network using their Apple device and they will have their fares refunded by MasterCard on any of the Fare Free Mondays.


Over the next four Mondays, all passengers on London’s transport network touching in and out this way, whether visitors to London or regular commuters, will benefit from a refund of up to £27.90. Customers can travel on Tube, buses, tram, DLR, London Overground and most National Rail services in London for all four fare free Mondays, from 23rd November to 14th December 2015.


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