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The Demographic that buys more Apple Products Online just might Surprise You



A new study that was published last week noted that the most significant factor of how much consumers spend on Apple products a year is not how much they earn, but rather how long they've lived. According to new data from Slice Intelligence, male Apple buyers 65 and older spent the most on Apple products over the past year than any other group, with an average online spend of $976. Okay, that surprised me. 


Slice Intelligence tells us that although this group comprised only 27 percent of online Apple buyers between October 2014 and September 2015, the spending of those older than 45 years outpaces the national average of $788 per person across Slice Intelligence's panel of more the 3 million online consumers.


Note: To clearly view the data on the charts below, simply click on the image to enlarge it to its full size.


Average Online Spend on Apple Products by Age Group



 Men Outspend Women by 42 Percent


In respect to gender statistics, Slice Intelligence said that "Eve may have offered the apple, but Adam is taking a bigger bite of the product from Cupertino. Men across all age groups spend more on Apple products and services than do women. On average, male Apple buyers spent $897 each, while women spent $633. Generally, spending increases with age, with women between the ages of 18 and 24 spending the least: $669 in the past year."


3AF 55 Apple-Online-Sales-by-Age-group-and-Gender

Sometimes Household Income Doesn't really Matter


Slice Intelligence notes in their report that while those at the highest end of the earning spectrum also spend the most, those who earn the least spend about the same amount, on average, as those making between $75,000 and $175,000 annually.


4AF - 55 Apple-Online-Spend-by-Household-income

How Slice Intelligence Gathers this Data


With a panel of over 3 million online shoppers, Slice Intelligence gives the most detailed and accurate digital commerce data available, and is reported daily.


Slice Intelligence claims that they're the only service to measure digital commerce directly from the consumer, across all retailers, at the item level, and over time. Their retailer-independent methodology precisely measures commerce as it happens. By extracting detailed information from hundreds of millions of aggregated and anonymized e-receipts, Slice can map the entire Purchase Graph, connecting each and every consumer to all their purchases.


Lastly, Slice gets its data from e-receipts – not a browser, app or software installed by the end-user – so its measurement reflects comprehensive shopping behavior across multiple devices, over time which are key in an increasingly omnichannel retail world.


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