Earlier we reported on Apple's Jimmy Iovine pounding the Table to Kill off the Freemium Music Business Model at Vanity Fair Event. The other Vanity Fair guest from Apple was Sir Jony Ive talking about Steve Jobs delighting in the process of making a new product. Ive noted that "I don’t think I’ve ever seen anyone so happy, as I saw him—this very simple kind of joy—when he would realize, 'This is actually working out. This could be great.'  It was just the simplicity of that."