Apple has enlisted the help of 'It' girl Chloë Sevigny to star in its Apple Watch campaign. The actress and all around cool girl is seen changing into multiple outfits, with different Apple Watch bands to match each one. Chloë Stevens Sevigny is an American actress, fashion designer, and former model. She established a reputation for her eclectic fashion sense, and developed a broad career in the fashion industry in the mid-to-late 1990s for modeling and her intern work at New York City's Sassy Magazine. In 1994, she attracted the attention of journalist Jay McInerney, who wrote a 7-page article about her for The New Yorker, in which he called a then 19-year-old Sevigny the "coolest girl in the world."