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Shazam creates a Light Weight version of Apple Music's 'Connect'

10. 15  PA  XTRA NEWS


Shazam began its verified-artist program with 30 artists including Alicia Keys, Maroon 5 and One Direction earlier this summer. When the artists would "Shazam" a track — turn the app "on" to listen to recorded music on radio, TV or elsewhere — it would pop up in the app's home screen feed of their followers. Since then, nearly 200 more musicians such as Ed Sheeran, David Guetta, Pharrell and Sam Smith have come on board. This is Shazam's limited version of Apple Music's 'Connect' feature.


Now, all artists from independent singer-songwriters to football-stadium headliners can become verified and let fans know what music — new and old — they are listening to. "Shazam is the only place that you can connect with these artists ... (and) discover great music in one place," said Shazam chief product officer Daniel Danker. "We want all artists, big and small, to share their discoveries."


Danker further told USA Today that "Artists aren't paid for sharing their interests. The artists have to want to do it. The reaction from pretty much every artist has been, 'This is a music-centric way to reach out to some of my best fans.' And they already use Shazam.


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