The stars are lining up for Apple in the enterprise. Apple's extensive work with alliance partner IBM on MobileFirst to create 100 custom applications specifically for the iPad covering specific industries like healthcare, banking and financial markets, transportation, industrial products and more is well underway and still on target for the end of 2015. This isn't just some marketing paper exercise; this is for real as Apple's 27 high quality videos prove out.

One of Apple's detailed videos covers Hyatt Hotels & Resorts. In Apple's iPad in Business Profile on Hyatt, the company states that "With iPad, Hyatt now has the ideal platform to deliver the kind of seamless guest services the company prides itself on — not to mention a powerful, portable business tool for executives in Hyatt's corporate headquarters.

The video below details how Hyatt has over 400 hotels in 45 countries with 80,000 associates. The iPad is used in marketing, sales and other critical areas with Hyatt custom apps that don't tie their executives to a desk.

The iPad make it easier for their representatives to assist guests checking out anywhere in the hotel without the need for a single check out point using a fixed desktop. The iPad's ease of use helps representatives make presentations to guests planning weddings and much, much more.  

iPad in Business: PepsiCo

One of PepsiCo's Senior VPs Brian Spearman states in the video: We don't get a lot of game changers in our industry. iPhone and iPad technology allows for the integration of communication and productivity. We can be more efficient and get after problems even before they happen. We're very, very excited about it." PepsiCo has 22 brands and are in over 200 countries worldwide.

iPad in Business: Proctor & Gamble Company

Proctor & Gamble has sales in excess of 80 billion dollars and does business in 180 countries. Jim Fortner, VP, IT Development & Operations for P&G states in the video below that "From a productivity stand point the iPhone and iPad change the game completely."

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iPad in Business: Mayo Clinic

World famous "Mayo Clinic is really a model of what healthcare could be. In a world of trying to be more efficient and providing the best care the iPhone and the iPad have definitely given us a vision of where we can go in the future."

Apple's iPad in Business library of 27 videos and growing that covers Medtronic, Redlands Police Department, CTV News, The Ottawa Hospital, Eaton and many more can be viewed here.

Building on Apple's war march into the enterprise Apple recently partnered with Cisco. Cisco's Executive Chairman John Chambers stated in a press release about the new partnership with Apple that "Ninety-five percent of companies in the Fortune 500 count on Cisco Collaboration and Cisco networks to help their teams be more productive. Through this engineering and go-to-market partnership, we're offering our joint customers the ability to seamlessly extend that awesome Cisco environment to their favorite iOS devices. Together, we're going to help teams achieve higher levels of productivity and effectiveness."

Chambers added that "With Apple's support, Cisco will deliver experiences specially optimized for iOS across mobile, cloud, and premises-based collaboration tools such as Cisco Spark, Cisco Telepresence and Cisco WebEx in order to deliver seamless team collaboration and reinvent the meeting experience."

Apple's CEO Tim Cook on the Cisco partnership: "iOS is the world's best mobile platform, and nearly every Fortune 500 and Global 500 company today has put iOS at the center of their mobile strategy. iPhone and iPad have become essential tools for the modern workforce and are changing the way work gets done. Together with Cisco, we believe we can give businesses the tools to maximize the potential of iOS and help employees become even more productive using the devices they already love."

In May Good Technology reported that "Apple's iOS still dominates the Enterprise Market by a wide margin with iPad activations at 81%, as our graphic above illustrates with Windows at 4%.

With reality of Apple's positon in enterprise market clearly on the rise, in fact dramatically on the rise as presented to you in this report, we can clearly see that the propaganda war is now moving to a whole new phase in one of Reuters reports published today.

In Reuters report they quote Daniel Ives, a senior analyst at FBR Capital Markets saying that "They've tried to ... focus on the enterprise but over the last two years it has really not been successful. Apple has at least one client so far: General Electric has given some of its 305,000 employees the option to use Apple devices at work, with 20,000 iPads and 60,000 iPhones now available in their offices.

J.P. Gownder, a Forrester principal analyst added that "It's also not clear how Apple is going to expand their sales to businesses, as only a few companies like GE have made any significant investment to switch to Apple devices."

Gownder added that for most companies "You still can't run all your business-critical applications through Apple." Gownder recently wrote in a report that technology decision-makers currently favor Windows over iOS for ease of support by 42 percent to 16 percent. "Enterprises have spent billions on applications that are unique to their business and having 40 apps from IBM doesn't change that fact overnight."

While the Reuters report focused a lot of energy on why the iPad Pro isn't going to make a dent, it's the analysts that were looking at the enterprise in the bigger picture and not limiting their argument to the iPad Pro.

In addition, too much focus was spent on downplaying the iPad Pro in the report when Apple's MacBook Pro is one of the most successful notebooks in the enterprise. Apple is attacking the enterprise on multiple levels. For Apple, the iPad Pro in-part is a tool to challenge Microsoft's Surface product so as to kill any chance of it gaining a foot back into the enterprise. The overreaction to the iPad Pro in the Reuters report was overkill to point of being humorous.

But it's not just this Reuters story that had a tilt against Apple in the enterprise vs Microsoft's Window as we recently pointed out that Gartner's Director used a classic 'Bait and Switch' tactic in an iPad Pro article to promote the virtues of Microsoft's Surface and their legacy apps that Apple devices can't run.

Yet perhaps these naysayers and propagandists aren't getting it. Apple's CEO Tim carefully stated that "nearly every Fortune 500 and Global 500 company today has put iOS at the center of their mobile strategy. Yes, mobile strategy where legacy apps don't really apply. What part of that simple message are they still not getting?

And saying with a straight face that basically Apple only has one lone corporation GE using iOS in the enterprise is so off-the-wall that the analyst saying that should be fired for being so bloody ignorant. But hey, that's life in the fast lane and the world of corporate propaganda.

On a last note, let me say that Microsoft under new CEO Satya Nadella is being pictured as the new 'Saint of Redmond' playing nice with Apple by providing new free apps for iOS devices. But under that humble and polished veneer you'll still find the heart of Microsoft beating that would love nothing more than to turn the tables on Apple and trample them into the dustbin of history.

Bill Gates once made a deal with Steve Jobs to save the company back in 1997 because the DOJ was breathing down Microsoft's neck for being a monopoly. I'm sure there are times when some executives at Microsoft wished that the deal was never made as Apple was only weeks away from total market collapse. Perhaps Apple will one day return the favor.

Until such time, Apple's war march into the Enterprise Market has just begun and it's scaring the hell out of the players of old, the players of yesteryear that are seeing their one time kingdom beginning to shake and crumble with PC sales cratering to the power of the revolutionary iPad.

While this story is far from over, we can at least see with undeniable facts at our disposal that huge corporations have in fact switched to iOS, and not only that, these multinational corporations view Apple's iOS as a real game changer. Let's be honest: when was the last time you heard anyone say that with a straight face about a real world Microsoft product? 

So while the naysayers and market propagandists play their silly games, Apple's war march into the enterprise steadfastly continues.

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