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Apple is Understandably Cautious on Initial iPad Pro Orders

10. 0 PA NEWS -

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A new supply chain report this morning states that orders for the new Apple 12.9-inch iPad Pro starting at US$799 represents the smallest of all iPads and unlikely to make a meaningful contribution to Apple's bottom line.

 

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Yet considering it's only the beginning of a new category of iPad, its contribution to profits wasn't Apple's immediate goal. Apple's new iPad Pro is designed to enhance the Apple-IBM MobileFirst push into the enterprise where iOS is dominating and push further into the education market over time.

 

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The product features Microsoft's Office which was specifically designed for the iPad Pro's Smart Keyboard and Apple Pencil stylus. Below is Apple's Press release in jumbo format.

 

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Apple's iPad Pro Press Release in Jumbo Format

 

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