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A Look at the World's First Next-Gen Apple Store in Brussels that officially opens Tomorrow

10. 15  PA  XTRA NEWS



Update with new Photo 5PM PST

Noted above is the press-preview of the Apple Store in Brussels that officially opens tomorrow morning September 19. Earlier this month we showed you the outside of the store that was boarded up. Now we get to see the inside of the store with trees and new design. In fact, this store is officially the first next generation Apple Store of its kind in the World and designed by Jony Ive.


While still glassy and super streamlined, the interior emphasizes more natural finishes. This means clay-brick walls, wooden benches, wooden drawers and display mounts, and one large screen instead of many back-lit photo displays. And yes, eight potted trees.




2af next gen apple store brussles


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