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Swiss Watchmaker Swatch Sticks it in Apple's Eye with new Trademark 'One More Thing'

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1af 55 FINAL COVER - one more thing cover

Apple's watch competitor Swatch is trying to poke Apple in the eye by trademarking 'One More Thing,' the saying made famous by Apple's late CEO Steve Jobs when introducing new surprise products. The trademark was evidently approved and registered in May of this year.The trademark showed up in Germany earlier today


In March we posted a report titled "The Apple Watch will Force Switzerland's Watch Industry into an Ice Age." That was a statement made Elmar Mock, the co-inventor of Swatch. In May, Swatch announced that it was going to introduce their first smartwatch to challenge the Apple Watch this summer and for the holiday season.


The link to Europe's trademark office for this particular trademark was provided to us by Chris at MacDailyNews.


10. 16 PA - Bar - Xtra News

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