Best Buy latest quarterly results delivered a rise of sales by 3.8% for their second quarter which was well ahead of Wall Street's expectations and posted a better than expected profit. Surprisingly Best Buy pointed to Apple products being hot right now. More specifically, Best Buy pointed to the Apple Watch being hot. That's great news being that it only began selling in the U.S at the end of July and in Canada on August fourteenth.

Best Buy CEO Hubert Joly told Wall Street analysts on a conference call that "Demand for Apple Watch has been so strong in the stores and online," that they'll rapidly expand sales from 300 stores to all of its 1,050 big-box stores by the end of September.

Fortune also noted in their report that Joly "announced steps that will deepen Best Buy's relationship with Apple. It is currently updating its Apple shop-in-shops at 740 stores, including new fixtures and more display tables for phones, computers, and tablets. The work is already complete at 350 stores, and will be finished at another 170 in time for the key holiday season. He also said that Best Buy will begin selling AppleCare product service and support this quarter, and will start testing out being an authorized service provider at 50 stores."

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