Samsung's missed S6 Opportunity likely to lead to Lower Expectations for the Quarter
It was reported late yesterday that doubts over the sales prospects of Samsung Electronics new flagship smartphones are damping expectations of a rapid turnaround for the South Korean giant. Of those surveyed, 20 have cut their forecasts in the past 30 days by an average of 3.9 percent. Samsung is expected to guide its second-quarter revenue and profit on Tuesday, with full results to follow at end-July.
According to Reuters, after peaking in mid-March as favorable reviews for the new Galaxy S6 models boosted earnings hopes, the company's stock price has languished and was down nearly 6 percent for the year as of mid-day trade on Monday. Supply shortages for the curved-screen S6 edge and economic headwinds in Europe and China have lowered expectations.
Samsung expects the new phones to be their best-selling devices to date. However analysts say Samsung's failure to anticipate demand for the S6 edge led to a missed opportunity. Though the firm says it now has enough capacity to meet demand for the curved-screen model, its flagship phones will soon need to compete with new Apple iPhones that analysts expect will launch as early as September. One source in China predicts that the new iPhones will begin shipping on September 18.
We noted in late June that the success of the iPhone 6 was depressing Korean Analysts even though the S6 began to gain some traction at the end of June due to Apple fans beginning to hold off on iPhone 6 purchases waiting for the next gen phones.
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