With all of the rumblings in the market of what Samsung is planning to do to fight the iPhone, Apple has confidently and quietly released two new iPhone ads with the theme: If it's not an iPhone, it' not an iPhone.

Apple states: "This is an iPhone, and unlike most smartphones, we design the hardware part and the software part. So the hardware part makes most of the software part and the software part makes most of the hardware part. Yep, when you design the whole phone, all the parts work together as one amazing part. If it's not an iPhone, it's not an iPhone."

The second ad delivers a slightly different message as follows: "This is an iPhone and it comes with something different: 99% of people who have an iPhone … love their iPhone. If it's not an iPhone, it's not an iPhone."

We reported on Wednesday that Apple is cranking up initial orders of the next generation iPhone to nose bleed levels. They know that 99% of people who own an iPhone, love their iPhone, and always want to update them whenever possible.

Samsung makes decent phone hardware, but doesn't make the software, and so you have a smartphone, that's not always that smart. If it's an Android based phone, well, it's just another ho-hum Android phone.

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