During tomorrow's WWDC 2015 keynote we're bound to get an Apple Pay update that is likely to include a new rewards program. In addition, we're likely to hear that Apple Pay is coming to the UK this summer and perhaps other markets going into the fall season. The UK's Telegraph reported on this news late yesterday.
The Telegraph notes that "It will mark a major development for the payments industry. Multiple attempts by mobile operators and banks to get contactless mobile payments up and running in Britain have failed amid industry infighting and consumer indifference."
They added that Mike Cowan, a senior executive at MasterCard stated that they were 'absolutely ready' to support Apple Pay in the UK.
Thomas Husson, an industry analyst at Forrester, said: "What they announce next will help determine if Apple Pay moves from the nice-to-have bucket to the must-have bucket for both merchants and shoppers."
Considering that Apple's CEO Tim Cook noted during their Financial Conference Call back in January that 2015 would be the year of Apple Pay, we may very well hear more announcements of interest about Apple Pay being made during tomorrow's keynote.Yet the one that most want to hear about is Apple Pay finally cracking the Chinese market.
Back in May we reported that Apple was in talks with Chinese banks and Alibaba Group Holding Ltd on launching the firm's mobile payments system in China. Tim Cook was very bullish on Apple Pay in China. Will Cook have something to announce on that front tomorrow? Only time will tell.