On June 8, 2015 ― Apple unveiled Apple Music™, a single, intuitive app that combines the best ways to enjoy music — all in one place. Today, the U.S. Patent & Trademark Office published Apple's latest trademark filing for "Apple Music," which was originally filed in the U.S on June tenth. Why there was a delay in publishing it is unknown at this time. Apple also updated their traditional Apple logo trademark to reflect its relationship with watches, time pieces and bands. Apple also supplied a specimen for the Apple Logo that includes the unique packaging for the Apple Watch Sport.
Apple's Trademark Application In-Part for "Apple Music"
The particular Apple Music logo presented in this patent application is only for the full text as noted below and note the stylized logo as noted in our cover graphic. That is likely to be published in the not too distant future as Apple's alternative trademark design.
According to the U.S. Patent and Trademark Office's documentation, the trademark was officially filed under International Class 009. Apple's filing presented the following specific verbiage for this class as follows:
"computer software; computer software for use in playing, organizing, downloading, transmitting, manipulating, and reviewing audio files, and media files; computer software for use in the delivery, distribution and transmission of digital music and entertainment-related audio, video, text and multimedia content; computer software for creating searchable databases of information and data for peer-to-peer social networking databases; computer software to enable users to program and distribute audio, video, data, text and other multimedia content, including music, concerts, videos, radio, television, cultural events, and entertainment-related and educational programs via communication networks; computer software for accessing, browsing and searching online databases; computer software for setting up, configuring, operating and controlling mobile devices, wearable devices, mobile phones, computers, and computer peripherals, and audio and video players; downloadable audio and video recordings featuring music, music performances, and music videos; downloadable electronic books, magazines, periodicals, newsletters, newspapers, journals and other publications."
We noted in our Friday patent related report that when Apple's "Apple Music" trademark filing surfaces, that we'd see that there was a priority filing in Trinidad or Jamaica. Today's trademark filing does indeed reveal that Apple Music was originally filed in Jamaica under application number 67176 on May 18, 2015.
Apple Updates Traditional Apple Logo to Cover Music
A secondary trademark filing was published today covering an update to the traditional Apple Logo trademark so as to cover Apple Music.
According to the U.S. Patent and Trademark Office's documentation, the trademark was officially filed under International Class 009 as follows: "Horological and chronometric instruments; watches; timepieces; chronographs for use as timepieces; chronometers; watchstraps; watch bands; cases for watches, and horological and chronometric instruments; parts for watches, and horological and chronometric instruments."
Updated Apple Logo Specimen in Relation to Apple Watch
Apple's USPTO specimen represents the Apple logo in association with the packaging for the "Apple Watch Sport," which differs from all others. ZDNet first covered this surprising box design back in April. Matthew Miller noted that he was "surprised by the shape and weight. It was a very long box, approximately 15 inches, and weighed just over two pounds. I've seen other unboxing articles showing a small square box so wasn't sure why my Apple Watch Sport edition package was shaped like this."
It should be noted that the Apple logo that is on the Apple Watch Sport packaging is actually embossed as shown below (enlarge the image to see it). The Apple specimen provided to USPTO had the logo darkened so as to make it visible.
In other Apple Music news later this morning, Re/code reported that Robert Kondrk, the Apple executive who negotiated the music deal along with media boss Eddy Cue stated that "In the U.S., Apple will pay music owners 71.5 percent of Apple Music’s subscription revenue. Outside the U.S., the number will fluctuate, but will average around 73 percent ..."
Readers are cautioned that the full text of any trademark application should be read in its entirety for further details. About Comments: Patently Apple reserves the right to post, dismiss or edit comments.